Successful Innovation Bootcamp in Barcelona

26-Nov-2019

In the end of October 2019, the ENRICH in Brazil EU Bootcamp, took place at La Salle, in Barcelona (Spain).

This 1.5 day intensive programme was aimed at European entrepreneurs looking to develop global competences to set up a business in Brazil. The interactive workshop included training and coaching sessions, a focus on developing global competences for the Brazilian market and setting up a business in Brazil as well as Brazilian business culture.

Rodrigo Olmedo of uGlobally emphasised the importance of knowing how to build trust and understanding cultural differences and shared valuable insights and business skills, orientated towards Brazil and with a focus on this bilateral EU-Brazil interaction,

Other sessions covered intellectual property with Giovanna Paola Girard representing Latin America IPR SME Helpdesk, including the differences between patents, copyrights and trade secrets, marketing, internationalisation. Participants also heard from Juan Luis Segura (Senior Lecturer at IESE Business School) on entrepreneurship and explaining what Business Angels are looking for when they invest.

The workshop also included a personalised session on identifying challenges facing the companies participating and how best to tackle them in order to reach their goals, looking at the why, how, what, which and many other questions startups need to ask themselves before expanding their market.