ENRICH Digital Transformation Training Series

Posted on December 09, 2020

07-Dec-2020

Digital Transformation Training Series were organized by ENRICH in Brazil and Executive Education Unit of Sabanci University in October and November 2020. More than 20 hours of training on various topics in digital technologies and innovation, and management of digital transformation provided online to more than 100 participants; finally, twenty-one certification of participation were prepared and delivered.

Digital technologies and innovations are the most powerful forces currently shaping the business today. They bring new challenges and opportunities to organizations. In this training series, the topics were carefully selected for the ENRICH in Brazil community in order to provide business experts, professionals and managers in the community with knowledge and understanding of the key aspects of digital transformation. It started with “Digitalization and New Technology Trends” training on October 27 in which the basic concepts of digitalization and digital technologies (e.g. IoT, AI, big data, cloud computing), the assessment of digitalization and the reflections on Industry 4.0 were reviewed. The series continued with “Creativity, Innovation and Digitalization” training on the 3rd of November.

The following two-day trainings in November focused on more specific topics of digital transformation which are “Creating Value with Big Data” and “Digital Communication and Media Management”. In “Creating Value with Big Data” training, the focus was the opportunities and new business models offered by big data and the value creation for businesses using data analytics. “Digital Communication and Media Management” training introduced and deliberated the basic concepts of digital content management, digital projects and public relations, social media communication, customer relationship management and new frontiers of digital marketing. The training series ended with a webinar on “New Economic Views” where the transformation in the new economic perspectives was reviewed and articulated.

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ENRICH is an initiative of the European Union, executed in Brazil by the CEBRABIC project, that has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 733531. Responsibility for the information and views set out in this website lies entirely with the authors.