Digital Transformation Training Series

06-Oct-2020

Organized by: ENRICH in Brazil and the Executive Development Unit of Sabanci University

Prepare your organization’s digital future through a top digital transformation training programme!

Digital technologies and innovations have become the most powerful force shaping business today, presenting new challenges and opportunities for business experts and managers. Investment in innovative ideas, using technology in design, production and marketing became inevitable in order to fulfil the customer demands and stay in business.

However, what is digital transformation? How it fits to organizational setting and who is responsible for this process?

The goal of this training series is to provide knowledge and understanding about the cornerstones of digital transformation, how companies can adopt themselves to the digital culture beyond its technical requirements, the ways that digital technology can be leveraged internally to combine creativity and innovation with technology.

The training topics are carefully selected for the ENRICH in Brazil community and individually organized, each lasting half-day long. Interested individuals can participate in the training topics separately. Each topic requires separate registration. This learning programme is offered to ENRICH in Brazil community free of charge due to the support received from the European Commission via Horizon 2020 Programme. Nevertheless, there are very limited places available!

Who should participate: Participation of experts and managers from the strategy, marketing, operations, IT departments, who are responsible for preparing and/or implementing the digital transformation strategies, are strongly encouraged.

Training language: English

No recording will be available afterwards – only live events!

Participate in this learning journey and prepare yourself and your company for the successful digital transformation!

Digital Transformation training programme is offered by ENRICH in Brazil in collaboration with one of its partners, Sabanci University Executive Development Unit.

1 – Digitalization and New Technology Trends

Date & Time: 27 October 2020, 14.00 CET / 10.00 BRT

Duration: 3.5 h

Registration Link: https://edu.sabanciuniv.edu/en/node/548#

Registration deadline: 26 October 2020

Free-of-charge but registration is required. Link to access will be shared prior to the event. 

The 1st training of this series provides a practical information on the following topics:

• What is Digitalization?
• Industry 4.0, Information Era and its Reflections on Different Domains
• How Enterprises Assess Digitalization? What are their approach?
• Internet of Things
• Artificial Intelligence
• Big Data, Mobility and Cloud Computing

ABOUT THE TRAINER: Baris Sarialioglu, IT professional with 15+ years of experience as IT Consultant, Software Engineer, Software Developer and Software Tester for many different organizations. Has a proven track record of leading multinational | cross-cultural teams and a proven ability in managing different functional teams of HR, Marketing, Sales, Legal and Finance. Has diverse experience spanning several industries including; telecommunications, banking and finance, defense, aviation, and semiconductor manufacturing. 

2 – Creativity, Innovation and Digitalization

Date & Time: 4 November 2020, 13.00 CET / 09.00 BRT

Duration: 3.5 h

Registration Link:  https://bit.ly/378GZ8E

Registration deadline:  3 November 2020

Free-of-charge but registration is required. Link to access will be shared prior to the event. 

Learning, transformation, innovation and creativity are closely related to each other in the sense that each requires the ability to “say goodbye to the old to make room for the new“.

The abandonment of the invested, routine and familiar old is actually a not much desired journey where internal and external resistances / barriers can be encountered. The successful management of this process requires going beyond some of our habits we attained since our childhood (which actually is quite compatible with the social culture and even nature!) and internalize a new perspective and attitude. These habits, which work very well in an environment where everything is predictable, seems not to be sufficient to adapt to the volatile, uncertain, complex and ambiguous (VUCA) environment accelerated by digital transformation.

The aim of the training is to share why creative thinking skills is needed in order to adopt to this new normal and how it can be attained by individuals and organizations based on the findings from various fields such as neuroscience, management science, computer science, economics and decision science.

ABOUT THE TRAINER:Dr. Kemal Kilic received the B.Sc. degree from the Electronics Engineering Department, Bogazici University, Istanbul, Turkey, M.Sc. degree from Industrial Engineering Department, Bilkent University, Ankara, Turkey and PhD degree from the Mechanical and Industrial Engineering Department, University of Toronto, Canada. He is currently an associate professor in the Faculty of Engineering and Natural Sciences, Sabanci University, Istanbul, Turkey. 

3 – Creating Value with Big Data

Date & Time:

• Part 1: 12 November 2020, 13.00 CET / 09.00 BRT 
• Part 2: 13 November 2020, 13.00 CET / 09.00 BRT

Duration: each day 3.5 h

Registration Link:  https://bit.ly/316e69C

Registration deadline:  11 November 2020

Free-of-charge but registration is required. Link to access will be shared prior to the event. 

A short introduction to Big Data and its nature. Why Big Data and why now? Opportunities and new business models offered by data. How to derive information and knowledge/skill set that will add value to your business using Data Analytics. Best practices and challenges of Big Data and how to overcome them.

• Innovative examples
• Understanding Big Data concepts and Big Data revolution
  • What is Big Data and why now?
  • Types and sources of Big Data
  • Key concepts and components of Big Data
• Business Value of Big Data
  • Why and where do we need it?
  • Benefits of Big Data
  • Data Analytics and how it works
  • Lifecycle of Big Data
  • Big Data Maturity Model
  • Industrial applications

ABOUT THE TRAINER: Dr. H. Sait Ölmez, Sabanci University, Faculty Member and Director of Graduate Programs in Information Technology and Data Analytics. Dr. Olmez’ career spanned more than 35 years in various positions ranging from academic research to executive leadership. He has been with the Faculty of Engineering and Natural Sciences at Sabanci University as a faculty member since 2001. He is the director of the professional graduate programs in Information Technology and Data Analytics and is also serving as a board member of the Center of Excellence in Data Analytics at Sabanci University. 

4 – Digital Communication and Media Management

Date & Time: 

• Part 1: 19 November 2020, 13.00 CET / 09.00 BRT 
• Part 2: 20 November 2020, 13.00 CET / 09.00 BRT

Duration: each day 3.5 h

Registration Link:  https://bit.ly/2SVBRwv

Registration Deadline: 18 November 2020 

Free-of-charge but registration is required. Link to access will be shared prior to the event. 

Communication on digital platforms has proliferated via several new behavior patterns in the previous years. It also continued to differentiate with the marketing tactics and strategies that change every year too. This change makes it imperative that not only brands but also top executives actively participate in communication today. The evolution of digital technology reflects in conversation at each level. The engagement has a profoundly complicated process, from marketing to crisis management, from CRM to content management nowadays. For this reason, today’s executives need integration over digital competence. They need to analyze correctly cause and effect relationships, mass trends, and dynamics of the communities’ behaviors in digital environments.

The training focuses on making all this mess understandable and provides tips on what and how-to questions on decision-making processes.

1. Monitoring & Analysis

2. Content Management, Digital Projects & Digital PR

3. Social Media Communication

4. Digital Marketing and New Frontiers

5. Online Reputation & Crisis Management

6. Websites & Mobile Apps

7. Digital Leaders 

ABOUT THE TRAINER: Dr. Cem Cinlar has served in the communication world for over 25 years and has worked as a C-level manager for over 18 years in digital agencies. He took part in creating, implementing, and consultancy processes for many online communication projects ranging from the first music networks to project management networks, also created and managed EU digital networking projects. For the last 18 years, he has been instructing digital communication, marketing, innovation, transformation, and project management courses. 

5 – New Economic Views

Date & Time: 24 November 2020, 13.00 CET / 09.00 BRT

Duration: 1 h

Registration Link:  https://bit.ly/33XocLK

Registration Deadline: 23 November 2020 

Free-of-charge but registration is required. Link to access will be shared prior to the event. 

With its slogan, ‘Capitalism: time for a reset’, the Financial Times started a “New Agenda” on September 16, 2019. With this initiative, the journal encouraged business leaders to challenge the past decade’s economic and societal changes, such as the ethics of investing, the risk in big technology and the future of the corporate world. Later on, on September 18, 2019, Martin Wolf, the associate editor and chief economics commentator at the Financial Times, joined the debate with a concise yet influential article entitled “why rigged capitalism is damaging liberal democracy”. Wolf called for a dynamic capitalist economy that gives everybody a justified belief that they can share in the benefits. Nevertheless, today, unstable “rentier capitalism”, weakened competition, feeble productivity growth, high inequality and the associated degraded democracy remain uncontrolled, posing dreadful threats to the way capitalist economic and political systems work. As a follow up, with a voice more alarming than before, Wolf repeated his plea for a competitive, productive and inclusive capitalism in the midst of the first wave of COVID-19 pandemic.  He argued that “Democracy will fail if we don’t think as citizens”.   On the economic front, Wolf argued, such a change in the focus of thinking requires to have “the wish to create an economy that allows the citizens and their institutions to flourish”.

In this webinar, we will question as to whether a citizen-centered capitalist economy can be created under the current conditions of global order. The talk will begin with a description of what a citizen-centered capitalist economy may involve and proceed with a discussion on the specific roles of state and corporations in the transformation of capitalism from its present rentier form to a productive one. Finally, we will consider possible challenges for this transformation, which may ensue from the present day global order.  

ABOUT THE TRAINER: Ahmet Öncü a professor at the School of Business of Sabanci University. Öncü’s scholarship is grounded in theories and methods found in the fields of social theory, historical sociology, and political economy with application to topics and issues pertaining to the Turkish social formation.  Recently Öncü contributed to Sidney Plotkin’s The Anthem Companion to Thorstein Veblen a chapter and co-edited with Michael Hudson Absentee Ownership and its Discontents: Critical Essays on the Legacy of Thorstein Veblen. Öncü’s articles appeared in Current History, Journal of Historical Sociology, Review of Radical Political Economics, Science and Society, Citizenship Studies, International Review of Sociology, Sociology of Islam, Cultural Logic, THE NET Journal of Political Science, Norwegian Journal of Migration Research.